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Grandad, what’s a business? This is a simple question but like many simple questions the answer is a bit more complicated than you might expect. Complicated but easy to understand if you let Grandad explain.Quite simply, a business is a group of people who are joined together to sell something to bring in money, referred to as “income”.A business can be very small, even just one person. This small business can have a legal form or the person can just consider himself (or herself) to be “self-employed”. Even a one-man business must bring in enough money to pay for his living costs. Otherwise he will need to get a job in another business or live on social security paid out by the government and that is no fun at all.The size of business that we meet most often is as small as 2 or 3 up to as many as several hundred. These companies are often referred to as small and medium-sized enterprises (SMEs). They normally have a legal status such as “partnership” or “limited company”.The big beasts in the business jungle can be very large indeed, often with thousands of employees and many millions of pounds income and are usually “Public Limited Companies” (PLCs). All these businesses are important and Grandad will tell you more about all these businesses in the next few days.Let me tell you now about the money earned by a business, called “income”. This money must be enough to cover what are called costs or “expenditure”. Costs are all the expenses that the business incurs: the materials the business might have bought, rents, wages and money paid to other people. Costs can include a whole lot of other things such as computer cost, telephone bills, insurance, heating, transport etc.The idea of a business is that income should be more than expenditure, If income is greater than expenditure, the difference is called a “profit”. If income is less than expenditure then the business is said to make a “loss”.Making a loss is a BAD THING. If losses continue then the business cannot carry on and is said to be bankrupt. The business has no money to pay its bills.Profit therefore must be a GOOD THING. Not everyone agrees but Grandad will explain as we go on why profit is a VERY GOOD THING.There is an in-between result which is called “break-even”, which is not a loss and not a profit. Normally a business can survive in a break-even state but it brings problems that we can talk about later.Grandad has not yet mentioned the greatest contribution that businesses make to all our lives – TAXATION. Businesses are a rich source of TAX, which our government needs to pay for schools, the National Health Service, roads, police, firemen, the Army, Navy and Air Force, old age pensions etc. Our politicians have great ideas on how to spend money but they have no money to spend unless businesses create TAX.There is a tax called CORPORATION TAX which is charged as a percentage of the profit the business makes. However businesses create tax for the government in many other ways. Everyone who gets wages or a salary from a business pays INCOME TAX and the business pay NATIONAL INSURANCE for each person working for the business. No business, no wages, no income tax, no national insurance. Businesses charge VAT (Value added tax) on most things they sell They pay what they collect (less what VAT they have paid to other businesses) to the government. Owners of a business can take money out of the business in the form of what are called “dividends”: INCOME TAX is paid as a percentage of these dividends. Finally owners can sell a business to somebody else and if they do, they pay CAPITAL GAINS TAX on the sale. If a business buys insurance, it pays INSURANCE TAX. If it buys goods from abroad, it often has to pay TARIFFS to the government.Corporation Tax, Income Tax, National Insurance, Value Added Tax, Tax on Dividends, Tariffs, Capital Gains Tax all help in paying for things we value such as schools, police, defence and the National Health Service. Without these taxes the government would not have enough money to pay for these things. By the way, businesses also pay COUNCIL TAX which pays for local services such as street cleaning, parks, playgrounds and many other things we take for granted.Of course, businesses are not created and operated in order to pay taxes. The business is created to make money for the owners and to pay wages for the people working in the business. They will work hard in the business for their own benefit. the tax paid out being an unintended benefit to the rest of us. This raises all sorts of interesting questions that Grandad will talk about another day.

One point that it is wise to focus on when considering developing and refining top level business development strategies is that…… The Integration Of The Digital Marketing Activities Into That Of The Top Level Business Development Plans Are Essential For Success With Any Tactical Activities… It is indeed quite possible for organisations to be taking part in daily social media or online internet marketing activities taking place on a daily basis and for these activities to be shown to be having little [in some cases none at all] effect on key marketing parameters such as…>>> Marketing Funnel Interaction>>> Lead Generation>>> Target MarketingThese are but a few of that which we consider to be business fundamentals and how these key business imperatives dovetail into the core internet marketing activities are fundamentally important to the organisation’s overall marketing activities effectiveness.If the case exists where the top level business strategies have not been clearly defined and there are significant online marketing activities [in terms of social media interaction, paid advertising and content creation and publication for search engine marketing purposes] then the conclusion may be drawn that as a consequence there is no real foundation on which to base the digital marketing activities.In the cases where the business has taken the steps to develop and to base their activities on foundational marketing planning then in these circumstances – these plans can be used to serve as a basis on which to base the digital marketing; search engine and social media activities upon.Main point being – We Cannot Forget The Marketing within the “Digital Marketing” phrase. With so many daily activities that can be executed such as…

micro blogging

email marketing

blogging

guiding prospects through specific marketing funnels

video marketing

keyword analysis

… more and more the higher up the organisation that ‘over the internet’ marketing is visited then the great effect will be seen in terms of product / service awareness; increase in brand equity which culminate in revenue generation.With so many digital marketing tools out there that the digital marketing professional can make use for customer interaction, brand development and product / service promotion and; with the ‘noise level apparently increasing on a weekly basis,the case for increased focus on the integration of digital marketing with core business development planning must be highlighted.Taking this one step further by factoring in search engine and social media marketing at the strategic business phase will ensure that the online marketing implementation serves the company to maximum effect.

Before launching an online business the entrepreneur must build a lucrative website that showcases his business goals and the kind of products he or she is going to offer. The business website is actually the face of the business for those virtual global clients who are the vulnerable consumer or customer of the products or services. An attractive, clean and a professional website featuring the entrepreneur’s profile and vision will attract the targeted audience base.To generate more profit from online business opportunities, it is essential to convert the clients into permanent assets. It is advisable to make the client happy and satisfied with the products and services that are being offered and misleading the consumer and customer with fake promises and advertisements can turn into a great disadvantage for the business owner. A cordial and friendly behavior is essential in virtual dealings.Virtual business domain is very competitive. So the entrepreneurs must have a thorough knowledge of the market scenario and new challenges. One must be creative and innovative in order to introduce a unique business idea or product that gives them an edge over the other competitors in the market. Uniqueness is something that goes viral nowadays and set a footprint for others to follow.Lots of starts up ideas are mushrooming in the market but before just diving into any business ideas it is important for the founder to identify and know his/her potential, only then it would be possible to achieve the desired results. Knowing one’s strength and quality will help to gather the courage to frame the online business into a successful future venture.There are many business opportunities in the web world to fetch a profitable income in the long run. Such as:Online knowledge sharing: If someone is skilled in their field of expertise, whatever it is like teaching, culinary skills, and stitching etc, and is willing to start an online teaching portal is a very lucrative business idea. The owner can charge the interested candidates for offering courses and study materials.Online content writing: This is a very profitable idea for those who are a gifted writer. One can write content for various companies, students and many small businesses that are always in search of a quality and creative content writers for their various business needs.Freelancing marketing: This type of marketing is done to promote various online businesses and is effective if the founder has owned a blog portal. The promotion is done for various products and services for a company in exchange for which the marketer receives a commission on the percentage of sales.Web designing: An expert web designer can adopt online web designing business to reach maximum client base. These skilled designers are always in demand for their creation. Once their work is appreciated they are flooded with offers from friends and various other sources and earn profitable revenue.Online retail store: This is one happening online business opportunities for creative people who have a knack for designing or and are willing to showcase their skill to the maximum customer. With the online sale of various products, any entrepreneur can reach the global web shoppers that fetch handsome revenue for them.Web world provides a productive platform for online businesses. People are tired of running for earning and after a certain point of time life becomes monotonous. The thirst to do something different pulls them to the internet where they search about different profitable ideas to earn money fast. Though online start ups have a strong potential to flourish but one should dive into it only after a thorough research, otherwise the chances of a failed initiative is guaranteed.